Where: In Times Square, Manhattan, New York, USA.
When: Mid-August 2011.
What: A young woman working for the Fiat 500 event that happened on August 13 and 14 in Times Square. Thirty-six Fiat 500, coupe and cabriolet, were parked on Times Square, facing one the the giant screen were a movie was displayed. People were invited to seat in the cars and watch the movies as if they were in a drive-in.